With over 30 million unique visitors per day, YouTube has become one of the most popular channels for companies and brands to reach potential customers. Unlike traditional TV and radio advertising, YouTube offers an abundance of features and functionalities that allow advertisers to effectively reach users at scale while being very cost effective.
With the drastic increase in cord-cutters year over year, YouTube will enable your business or brand to reach customers that do not utilize traditional services like cable or satellite TV. In addition to reaching users that TV can’t — YouTube also offers very sophisticated 1st, 2nd and 3rd party audience targeting that allows advertisers to get very targeted with who can see their ads. With all of the advanced targeting features and functionality YouTube offers, it’s no surprise that many advertisers are turning their backs on traditional media!
The way people are consuming media has drastically changed over the past few years, with the ever increasing popularity and usage of on-demand video streaming services like Hulu and the SmartTVs that power these services – advertising on these new platforms are a no-brainer if brands would like to target potential customers.
Just like YouTube, Over The Top Services and Connected / Smart TVs offer advertisers with a powerful arsenal of features and functionalities that allow for sophisticated audience targeting at scale!